April 20, 2010

Advertising Goes Undercover

It’s happy hour, and Julia Royter, a pretty 26-year-old actress, flirts with a well-dressed man in a midtown bar. After a few minutes, she relents and hands over her BlackBerry Pearl for him to enter his number. But she’ll never call. It’s all a crafty promotional trick called stealth marketing. According to The New York

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Primrose Schools Franchise Circumvents Credit Crunch With Innovative Financing Solutions

Franchising.com: Primrose School Franchising Company announced today that it has secured financing for 30 new franchise owners to open 14 new private preschools in the past 5 months, since bringing on seasoned franchise finance professional John Teat to its team. Teat, Managing Director of Franchise Finance for Primrose Schools, was recently brought on to support

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7-Eleven(R) Is A Game-Saver: Value Video Games Coming To A Store Near You

PR Newswire: 7-Eleven Inc., which began selling major new-release video games just over a year ago, now offers gamers a way to save a little green. Available in 3,000 U.S. 7-Eleven® stores, the new “Gamers Factory” selection of pre-owned games features the hottest titles at a fraction of their original retail price. And for the

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Gift Certificate Wording

photo credit: psd It truly is amazing some of the things that customers will try to get away with in all kinds of situations. Take gift certificates for example. People automatically assume that these do not have any sort of expiration date on them (and some may not, but others do), or they try to

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