Niche Biz: Superfruit
Since almost all fruits contain a positive nutritional attribute, every fruit is super in it’s own way. But that doesn’t stop some from making a killing in the “superfruit” niche. BusinessWeek has more: Once a niche industry, the “super-premium†juice business, more focused on healthy, exotic nectars than the kinds of juices purveyed by Welch’s […]
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