Ever since YouTube launched in 2005, the use of video content has grown apace. Now, any small business owner really needs to include video as a major part of their marketing efforts. That is, they need to do this if they want their business to be competitive in the market place. You cannot afford for your business to miss out on using this highly effective tool.
Instagram has become a leading social media platform. That's because it helps brands to form more personal connections with their customers. By educating themselves about consumer behaviors, businesses can use Instagram to connect with their target audience.
In 2019, we’ve moved into a digital world. If you have not already begun to integrate digital marketing into your business, you run the risk of falling behind. Moreover, implementing video content in your marketing will help you stay ahead of the competition and reach new customers in ways that other marketing just can’t.
Maximizing the potential of your website is going to take some planning. Fortunately, if you focus on making it SEO-friendly, you will be a step ahead others.
Being a rental business owner is not easy. You have to wear many hats at the same time. All those mounting responsibilities can be hard to deal with. So let’s take a look at five truths all rental business owners should never turn a blind eye to.
Gone are the days when word of mouth and other traditional marketing methods were all it took to attract new patients to your clinic. Now, if you want to get ahead of your competition, you need to be thinking about your online presence. Here are some of the things you can do to create an amazing website that brings patients to your clinic.
Franchising is a great way to grow a business and generate meaningful income. But having a successful franchise marketing plan can be challenging. Here are five elements of a successful franchise marketing plan.
In the digital age, there are many effective ways to build brand awareness. Maintaining an active social media presence can go a long way toward this goal. Also, purchasing ad space on relevant websites can help make prospective customers aware of your business. However, once you get people to your website, you’ll need to entice them to stick around. And creating a thought-provoking and engaging blog can prove immensely helpful in this endeavor.
For as long as businesses have been around, they have been looking to promote themselves. When it comes to promoting your business, moreover, you need to be aware of the latest developments in this area. If you’re not, other businesses could already be a few steps ahead of you. To that end, we discuss here the latest Instagram features for promoting your business on that platform.
You’ve likely seen plenty of your friends using live video on various social media platforms. Have you thought about using the tool as an entrepreneur to market your business? Rather than a “boomerang” video or a clip glitzed out with floppy dog ears, you can instead use the power of live video to generate interest in your company. Here are a few tips to help you make the most of this tool.
You simply must create a website when you own a business. In fact, websites are essential for ventures that want to take off. So get your business off the ground and make your brand known to a wider audience with a website. However, keep in mind that you'll need to focus on building a powerful site that will boost your leads and improve your sales.
Avoid these common guest blogging mistakes to give teeth to your campaign. While guest posting is a pretty common practice, not everyone follows these basic rules. This automatically gives you a significant edge over your competitors.
Your website is an important part of your business. As a matter of fact, it is one of your main marketing and sales tools. Moreover, setting up a free WordPress website is a reasonable step when you’re running on a tight budget. And the best part is, you don’t need to be a developer or a designer to have an optimized, professional-looking business website.
The American Society of Plastic Surgeons (ASPS) estimates that people spent a staggering $16 billion on cosmetic plastic surgery and minimally invasive surgeries during 2016. However, plastic surgeons who want to attract new clients to their practices should definitely hire SEO companies.
Are you using green marketing? In other words, are you promoting your products in environmentally safe ways? Today's consumers want green products. However, businesses also need to pay attention to the ways in which they promote their products. Read here for some ways in which you can make your marketing more environmentally friendly.
Social media marketing and social networking can help your business with its business network marketing. That's because social media marketing will connect your business with its customers, clients, or prospects. Billions of people interact on social media every day. What's more, each of these people has the potential to become your customer, even your promoter.
Guest posting has become an integral part of effective marketing strategies in recent years. However, getting a guest post approved doesn’t come easy. It is not enough to make your content SEO-friendly and write with impeccable grammar. How do you make sure your guest post doesn’t end up in the graveyard of failed pitches? Here are the seven crucial elements you need to include to give your guest post the best chance of approval.
In this post, we offer a quick guide on how to get into the local pack on Google My Business. From there, you can get to the top positions on the biggest search engine there is.
These days, it seems as if everybody is using website infographics. Therefore, you have to create yours differently, or your website infographics will be dull and nobody will pay attention. Fortunately, there are some creative and effective ways to create powerful website infographics. Here are eight of the most effective.
Being at the right place, at the right time, with the right message is closely linked with a great customer experience. Also, it’s vital for businesses nowadays. That's why you should switch your old marketing strategy to an omnichannel marketing approach.