Marketing

The Power of Visuals in Digital Marketing

Digital marketing means that you are promoting your company’s brand and products via one or more forms of electronic media. It’s different from traditional marketing because it involves the use of methods and channels that enable your organization to analyze marketing campaigns and get a full understanding of what is working and what isn’t – typically in real time.

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How House of Hannie Is Building a Profitable Instagram Following

Source: Shopify Ever wonder how some brands manage to turn Instagram into such a profitable channel with an active and rapidly growing following? Chris Jones is the entrepreneur behind House of Hannie, a collaboration between him and a designer to make and sell casual womenswear, which generates sales almost exclusively from Instagram.  Hear Jones’ story of

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Real-Time Marketing: How to Use Trending Moments to Reach a Larger Audience

Source: Shopify I don’t care much for football. But I do care about this: An average of 114.4 million American TV viewers watched the Super Bowl in 2015. And that’s a conservative depiction of potential viewership when you consider how many people are going to stream the event this year and the flood of tweets that’ll

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How To Get Your Website Working For Your Small Business

A website is one of the most powerful marketing tools available to a small business. It increases a small business’ visibility, their ability to discover leads, and to convert those leads into sales. However, the success of a website depends on much more than aesthetic appeal. It also must be functional, accessible, user-friendly, and reliable. There are several essential components that must be included in order to maximize a website’s success.

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Your Brick and Mortar Business: Top Tips for Attracting Customers and Increasing Foot Traffic

Getting customers into your store is one of the biggest challenges you may face as a retailer. If you make sure you get enough people into your store in the first place, you can obviously make more sales.

But what can you do to increase foot traffic? There are many tricks and tips that you can take advantage of to get more people into your store AND put them in the mood to buy. Here are a few to get you started so that you can give your foot traffic and revenue a serious boost.

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Content Marketing Tips For Small Business

Content marketing is a great new way to reach your customer base. And the good news is, you can use it in conjunction with traditional marketing for an even wider reach that is sure to increase your revenue.

Content marketing is designed to attract and retain customers by creating content that reflects your brand and changes the way they see and interact with your company. Content marketing is used by many of the largest corporations in the world but it is not just for the big guys. Here are a few pointers you need to keep in mind when you decide to add content marketing to your strategy.

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Steps to a Successful Trade Show

Trade shows can be costly, it’s true. With the expenses you’ll incur in the preparation of the booth, training of staff members, and cost to get to the location, the amount can pile up. However, with proper strategizing and implementation, you can get the most out of a trade show by being able to attract new clients, reach out to existing customers, and just basically getting your name and your business out there.

The steps below can help you achieve trade show success, and keep yourself organized until after the event has commenced.

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