Social Media

promoting

Promoting Your Company in the Information Age

Today’s business owners face challenges in promoting their companies that are very different from the ones their parents and great-grandparents faced. Gone are the days of a few local competitors, to say nothing of the days of one general store in each town. What’s more, modern businesses’ many challenges almost all have something in common: the root of them is the increased amount of information available to the customer.

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4 Smart Digital Solutions That Will Beef up Your Small Business

Business experts and publications agree that you need digital solutions, including a website, for your small business. If you are concerned about the expense, rest assured that there are ways to secure your domain and run a professional-looking site from it without breaking the bank. In fact, digital solutions, including a website, will save your business money in many cases. The important thing is to get the interface right and utilize all the tools available to you. Here are four things you should take into account when designing your online strategy.

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Is Your Social Media Presence Falling Flat?

Social media marketing seems like such a simple thing. You write a descriptive paragraph about your company, post it on your social media sites and check in occasionally, right? Well, it’s a start. But if you that’s all you do, you’re really missing out on everything a great social media presence can do for your company. What can you do? Follow these five tips.

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6 Tips to Get the Most Value from Your Quality Website

Any entrepreneur trying to grow their business knows the value of a quality website that can act as a perpetually accessible brochure, helping you to draw in customers around the globe while you sleep. When potential clients or customers are seeking information online, your website plays an integral part in the decisions they make. The value of a well organized website includes customer acquisition, credibility and being found via search engines. Therefore, it’s in your best interests to set up a website as soon as possible if you don’t already have one. Here are 6 tips for getting the most value out of your website.

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3 Tips for Having a Successful Business in a Competitive Industry

If you’re a business owner, you probably realize the amount of work it takes to have a successful business. This is especially true if you’re in an industry that has a great deal of competition. Take time to find ways to market your business to aid you in getting and keeping clients. There are various ways you can accomplish this goal, and being aware of how to do so is essential.

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How Being Active on Social Media Boosts Customer Appeal

SEO was the big thing back in the day, but social media has taken the spotlight as a serious marketing tool for most brands today. While search is still a major entry venue for most businesses seeking visitors to their sites, social media offers bona fide customer engagement. There are reasons why lots of brands are ramping up their efforts to become more active on social media, and we plan to get into a few of the major ones right now.

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5 Things Social Media Can Teach Managers

You’re on Facebook, Twitter, and Instagram. You post regularly to keep your followers aware of your company, your brand, and your products. You make sure your posts are informative without overselling. You respond to customer feedback, regardless of whether it is positive or negative. Some might say you’re well versed when it comes to the nuances of social media. However, have you ever considered that while you have a great relationship with your social media followers, you’re missing the chance to build great relationships with your team?

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