Social Media

You’re on Facebook, Twitter, and Instagram. You post regularly to keep your followers aware of your company, your brand, and your products. You make sure your posts are informative without overselling. You respond to customer feedback, regardless of whether it is positive or negative. Some might say you’re well versed when it comes to the nuances of social media. However, have you ever considered that while you have a great relationship with your social media followers, you’re missing the chance to build great relationships with your team?

You’re a social media mogul, at least in practice. You’re talking to fans on Facebook, making the rounds on LinkedIn and creating board after board on Pinterest. There’s no question you’re taking advantage of social media, but are you using it to your advantage?