Search Results for: Commonly

How to Get the Most for Your Money with CPM Advertising

Business for Beginners, Marketing, Online Businesses

It can be difficult to make sense of the acronyms used for online advertising, but whether you choose CPM, CPC, CPL, or CPA advertising, you want to get the most for your money. Here we offer an in-depth look at one of those acronyms—CPM. We tell you what all those other letters stand for, too. But we focus here on CPM, tell you what you should use it for, and review the networks that give you the best return on your investment (ROI) for CPM advertising.

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How to Grow Your Wedding Planner Business with Search Engine Marketing

Marketing, Running Your Business

Traditionally, wedding and other events planners relied on direct mail to grow their business. Or they placed advertisements in local newspapers or on radio or TV. Their mainstay, though, was word-of-mouth advertising. However, modern day marketing methods, especially search engine marketing, have replaced those traditional methods. Here we share some tips and tricks to help expand your wedding planner business through search engine marketing.

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4 Things We Can Learn From Fashion Brands Reinventing Themselves

Ideas

Global superbrand Gucci has undergone a huge transformation in the last year with a new creative direction, management team and innovative digital campaigns These changes have helped propel the brand to post market-defying full year results. The proof is in the figures. It’s a reinvention success story and a mark of how all brands, even the major global players, must constantly evolve to stay ahead. But what can we learn from fashion brands reinventing themselves?

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Why Penetration Testing Is a Vital Part of any Business’s Online Security Strategy

Security For Your Business

When was the last time your business carried out a penetration test? If you’ve no idea what that even means then you wouldn’t be alone! Standard anti-virus scans just aren’t enough to protect your company in this digital age. That’s where penetration testing steps in. So, what is penetration testing and why is it so important for small businesses? Read on to find out.

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Moment Marketing: The One Thing Your Push Notification Strategy Is Lacking

Ideas, Technology

Moment Marketing: The One Thing Your Push Notification Strategy Is Lacking Lately, there has been an abundance of chatter around the web regarding the ‘best time’ for marketers to push notifications. Time being a critical component in any communication strategy and marketers are increasingly accepting have begun to realize the core importance of this attribute.

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