The following is a guest post by Melissa Sileo. What is 6″ by 9,” usually weighs roughly one pound, and is giving an increasing number of business leaders an advantage over the competition? A book. Thanks in large part to the explosion of Indie book publishing, the use of ‘the book as a business card’ […]
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Americans get riled up about climate change deniers, but lap up the quasi-religious snake oil at Whole Foods; it’s all pseudoscience — so why are some kinds of pseudoscience more equal than others? The Daily Beast: I’m talking, of course, about Whole Foods Market. From the probiotics aisle to the vaguely ridiculous Organic Integrity outreach
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Trade shows have always been a great way for industries to come together to exhibit the products that they offer. And while attendees of these shows have traditionally offered the same marketing techniques and skills, such as product demonstrations and promotional giveaways, these methods have changed drastically with the inclusion of technology. Not only does
How Technology Has Reinvented The World Of Trade Shows & Conferences Read More »
Getting the customer experience right is of paramount importance according to the judges of the 2014 Management Book of the Year competition run by the Chartered Management Institute and the British Library. The overall winner was Matt Watkinson for his book, ‘The Ten Principles Behind Great Customer Experience’. In awarding Matt the coveted book prize
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FastCoExist: … Alejandro Palandjoglou was a student at Stanford’s design school when he first learned about Bubble CPAP. As part of a course called Entrepreneurial Design for Extreme Affordability, the Argentinian designer was invited to a rural Bangladeshi hospital to study the problem. Alongside his teammates David Janka, Neil Mehta, and Elizabeth Zambricki, Palandjoglou spent
Respirator Mask To Save Babies Read More »
It takes a lot to leave a good job that pays well to venture out on your own. However, that is exactly what Monica Marie Jones did, and she has seen plenty of success because of her choice. Monica was no longer happy in the day-to-day grind, so she felt it was time to create
From Corporate Life To Motivational Speaking Read More »
I’m glad to see that some business plan competitions are focusing more on the business and less on the plan. WSJ: Less planning, more legwork. That’s the formula some business schools are using to overhaul the competitions they conduct each year to test their students’ mettle as entrepreneurs. The contests, which have been an academic
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Lexington Clipper Herald: When a Los Angeles film production company needed vintage wrapping paper for a scene in a movie about a talking teddy bear, the prop master beckoned a stay-at-home mom in the Omaha suburbs. It’s been a year and a half since Kim Brokke of La Vista got that call — and almost
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As a form of communication, e-mail is one of the most prominent and efficient methods of communication and when it comes to businesses, it becomes even more important. E-mails can hold anything from simple information to complex files and documents. As such it often bears various data which is vital to whatever business you happen
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From the outside looking in, it looks as though all of the major companies use the industry secrets to succeed. The secret club consisting of the major organizations competing in a particular industry all have proven success behind them, and the smaller companies looking to find their way are left struggling to find the key
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