Beverage

Reusable Water Bottle

To reduce the number of plastic water bottles that end up in landfills, consumers are encouraged to buy reusable bottles reports trendspotter Springwise. Since those can be bulky to carry along, a company in Thousand Oaks, California designed an alternative. Vapur is a reusable water bottle that flattens when empty. Like a regular bottle, it

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Jumping For Java

Fast Company has an interesting article about Douwe Egberts, the market leader in tea and coffee, that has unveiled its conceptual BeMoved vending machine, which promises to elevate human-coffee interaction “to a higher level.” Literally. As in, you have to jump for your java. Okay, to be fair, that feature, part of an interactive game

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Profiting From ‘New’ Juice

Reader’s Digest has an interesting story about former spy, now entrepreneur, Greg Quinn. A tall, brawny Irish American walks into your office, puts a crystal goblet on the desk, and pours out a serving of a deep-purple nectar. “This stuff used to be illegal,” he says in a gravelly voice. “We’re the guys who got

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CoinStar For Cans

Even in this enlightened age of recycling, a majority of all bottles and cans end up in landfills. More than 200 billion beverage containers are sold each year in the U.S., says the nonprofit Container Recycling Institute, but fewer than 75 billion are recycled. That isn’t just bad for the environment — it’s money left

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Trade Secrets

Cracked: It’s no surprise that one of most profitable companies ever would want to keep their formula a secret. Even with hundreds of imitators, Coke still dominates world-wide sales of caramel colored drinks. But doesn’t that stuff only have, like, four ingredients? Fizzy water, high fructose corn syrup, caffeine and Brown Dye #4? There isn’t

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Eureka Moment

CNNMoney: Johnny Valdene and Travis Hollman were running a toy company that sold $6 million in marshmallow shooters every year. At a trade fair in New York City they saw an attendee collapsing from what looked like a heart attack. Paramedics later told them that the man had in fact suffered an anxiety attack —

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