Books

The Dan Brown Effect

The Washington Post: Washington is about to be Dan Browned. The inciting incident is the release of “The Lost Symbol,” the third installment of Brown’s mondo-selling adventure zeitgeist, sequel to “Angels & Demons” and “The Da Vinci Code.” In “The Lost Symbol,” Langdon is back again, this time racing through Washington. What exactly he’ll be

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Free Can Be A Strategy

photo credit: SashaW In Chris Anderson’s book Free: The Future of a Radical Price, he tells clever companies that have reversed the normal flow of money, making something free or paying for what other companies are charging for. On example is a gym in Denmark that offers a free membership as long as you continue

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Where Underpants Come From

800CEORead: When Joe Bennett bought a six-pack of underwear in his local supermarket for five dollars, he wondered who on earth could be making any money, let alone profit, from the exchange. How many processes and middlemen are involved? Where and how is the underwear made? And who decides on the absorbent qualities of the

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