Consumers

Secret to More Sales

photo credit: juanma. We all want to sell more, I mean, that’s what all this marketing stuff is about. There is a secret to selling more of just about anything to just about anyone, but it’s not really about your product or service – the secret to selling anything to anyone is to help them […]

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Mr. Clean Takes Car-Wash Gig

The Wall Street Journal: Now Procter & Gamble wants to wash your car. The giant manufacturer of household staples including Pampers diapers, Crest toothpaste and Gillette razors is forging a new business model: franchising car washes. To jump-start plans for a nationwide chain of Mr. Clean Car Wash franchises, P&G in December acquired the franchise

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Target Reinvents The Gift Card

AbsolutelyNew: You see the latest from the “cheap chic” folks at Target — a digital camera gift card? That’s right, they’ve introduced a Target gift card that can be loaded with $50 to $1,000 of store credit… that also features a basic digital camera about as good as the one on your cell phone. Like

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Frugality Trumps Brand Loyalty

The Wall Street Journal: When Summer Mills visited her local CVS drugstore recently, to save a few dollars she bought the store-brand facial scrub rather than the Olay version she normally uses. “I thought I’d be able to tell the difference, but I couldn’t — I looked at the ingredients and they seemed almost the

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