Beth Harte At SearchEngineGuide.com: Thinking about starting up a Twitter account for your business? Or considering allowing employees to use Twitter? Here are 10 tips to consider before getting started. 1. Decide before you join how you want to use Twitter. Will it be used for Customer Support (like Comcast does via @ComcastCares) or will […]
Springwise: If crowdsourcing can be used to improve product design, music promotion and sports team management–to name just a few of the examples we’ve written about–why not the process of finding sales leads? That question is about to be tested through a new site that aims to put the crowds to work as a sort
Crowdsourcing The Sales Force Read More »
USA TODAY: Picture a mad scientist in his laboratory, cackling with glee as he tries to unlock the secrets of the human mind. Now, consider the unsettling possibility that the scientist may be on to something. Marketing expert Martin Lindstrom is that scientist, caught up in the excitement of research in his new book, Buyology.
‘Buyology’ Offers Peek Inside Buyers’ Heads Read More »
Fortune Small Business: Despite his wheelchair, and often because of it, Dr. Glen House has always enjoyed doing what he isn’t supposed to. Take the time he persuaded his neighbor in Colorado Springs, J.W. Roth, to join him on vacation in the ice fields of Taku, Alaska. The trip entailed flying to a remote lodge
The Disability Boom Read More »
The Wall Street Journal: Layaway, a payment practice that was made popular during the Great Depression but nearly became extinct due to the instant gratification of credit cards, is back in fashion thanks to the credit crunch. Only a handful of national retailers still let consumers put purchases aside until they have paid for them
Layaway Is Making A Comeback Read More »
Website Magazine: Gloom and doom? The holidays are fast approaching and more consumers will shop online than ever before – you can count on it. According to a recent online survey of 200 consumers commissioned by eCommerce optimization software provider Avail Intelligence, nearly 80 percent of the respondents confirmed they plan to shop online the
Rise Of The Web Savvy Shopper Read More »
David Mammano At Inc.: Have you ever been an attendee at a conference and gone to the exhibit area? You know, where all those trade show booths are and the vendors are standing behind them, ready to espouse their company’s benefits to you? I have been to many and sat on both sides of the
Making The Most Of A Trade Show Read More »
The Wall Street Journal: It’s not the nicest thing to do. But for small-business owners who are having difficulty collecting receivables from their customers, especially in this tight business climate, this is an extreme option that just might work. They’re turning to a complaint-and-resolution Web site called Uradeadbeat.com, which seeks to make nonpaying customers or
Web Site Lets Businesses Expose Deadbeat Customers Read More »
