Rhonda Abrams – Gannett News Service: Looking for a gift for the entrepreneur or small business owner on your holiday list? Or making up your own wish list? This year — given the economy — the emphasis is on the practical and affordable, but also the fun and enjoyable. So I’ve come up with a […]
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US News And World Report: With consumer spending in a rut, 2008 is not shaping up as a happy holiday season for many small-business owners. Still, there’s nothing like the right gift to take a businessperson’s mind off the recession. And at a time when every penny counts, why not pick a present that can
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Rhonda Abrams – Gannett News Service: For years, I’ve advised readers to make the most of this time of year, and get out there and market. Yes, “marketing” took the form of parties, gifts, and cards — but that’s still marketing — a way to build and enhance a relationship with customers and referral sources.
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The Wall Street Journal: For some holiday revelers, bringing home the perfect Christmas tree is a cherished tradition, right down to strapping the green behemoth to the family sedan and hauling it through the front door. But for others, it’s a task better left to the UPS guy. As tradition-defying as it may seem, buying
Your Christmas Tree Is In The Mail Read More »
Tampa Bay Online: If the Grinch stole your Christmas lights or you don’t have time to decorate the exterior of your house or business for the holidays, then Deck the Lights has the solution for you. The start-up business is the brainchild of Wendy Gedaro. Recognizing the popularity of holiday lighting and the fact that
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AbsolutelyNew: You see the latest from the “cheap chic” folks at Target — a digital camera gift card? That’s right, they’ve introduced a Target gift card that can be loaded with $50 to $1,000 of store credit… that also features a basic digital camera about as good as the one on your cell phone. Like
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Small Business Trends: I’m not a big fan of Christmas and Year-end Holiday cards. They are not only expensive, but boring and predictable. Every year I look for creative marketing ideas that won’t break the bank, but will break through the clutter that my poor clients are dealing with. This year, I thought it would
Marketing Ideas For The Ho-Ho-Ho-lidays! Read More »
The Wall Street Journal: Millions of people are about to descend on the Internet, and competition for their dollars will be tough this year, with money tighter amid a weak economy. You need an online-marketing plan to help you make the most of the season. Feel overwhelmed? Don’t. There are many easy, yet high-impact, things
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