According to USA TODAY, it may have seemed like just another freshman move-in day at West Virginia University. But for American Eagle Outfitters, it was D-Day. The company placed updates on Facebook that promoted free car-to-dorm room help with heavy stuff on move-in day – not to mention free flip-flops. College students are wary of […]
Marketers Get Creative Targeting Hard-To-Reach College Students Read More »
No story starts out sounding much stranger than it does for this group. Having connected on Facebook they left all of their friends and family behind to live in a house together, many miles from home. Together they hope to launch the next go-to brand in social media marketing reports The Orange County Register. It
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In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. Mashable reports that a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing. The company recently created
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Mashable reports that according to a new study from Nielsen showing Internet usage in April 2010, 22% of the time, you’re engaging with social media. 22% might not seem like a mammoth percentage, but you have to take into account the fact that this finding is on a global scale. Also, a few more telling
How The World Spends Its Time Online Read More »
The following is a guest post from author and marketing specialist Michael Carney. Social Media is the hottest topic in marketing circles right now and many businesses are feeling pressured to get involved with social outlets such as Facebook, MySpace or Twitter. Small wonder – eMarketer is reporting that social media has reached the tipping
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According to Mashable.com, while most law firms, big and small, tend to err on the traditional side, social media has created new opportunities for attorneys to flourish as thought leaders and entrepreneurs. A recent survey from communications consultancy Greentarget notes that, “While the more traditional marketing channels for law firm credentialing continue to dominate …
Lawyers Are Using Social Media Read More »
While at first it might seem that penguins, salty waffles and precious gems might have nothing in common, when you look a little deeper you can find a connection and her name is Nicole Donnelly. Nicole was the founder of Babylegs Inc, which she later sold to a hosiery manufacturer, but that isn’t all she
Reaching Social Media Success Read More »
Susan Gunelius at Entrepreneur has five tips that anyone can apply to their social media marketing efforts today and start seeing positive results almost immediately. 1. Make it easy and non-threatening for your audience to participate. Not only does your content matter on the social web but your personality matters, too. 2. Write share-worthy content.
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