February 2014

Consistent branding. An amazing number of small businesses struggle with this concept that most creative minds consider second nature. Portraying a uniform branding message across all mediums is imperative. The only way to accomplish this is to clearly define your brand and make sure all members of your creative team, both in-house and outside contractors,

It doesn’t take a business guru to notice that a large portion of company earnings are made during the sales periods. A floundering stationery company may thrive during the school holidays as parents prepare their kids for the next semester and similarly a modest bakery will experience a profit wave around the mini ‘food holidays’

Good leadership in business is a rare quality and it is fair to say that some people are naturally ‘born leaders’. However that doesn’t mean that effective business leadership cannot be learnt. On the contrary, anyone can develop their leadership skills with an embracing of the key qualities listed here. Originality is Key Being a

The term “American Dream” conjures all sorts of images that involve fame, fortune, family, and overall happiness. What exactly is the American Dream, and how can you achieve it even during uncertain financial times? Define Your Dream Want to become the next mega rock star? If your dream focuses on something a little more realistic,

Following last year’s hype surrounding Google’s Glasses prototype, 2014 is shaping up to be the year of wearable technology. Wearable tech allows consumers to connect to almost all aspects of life from social interaction to optimising one’s health but can this innovative new tech wave play a role in business? We take a look at

Call recording is widely used by many businesses, and is becoming more affordable as software licences and data storage comes down in price. If you’re thinking of introducing it to your business, then you should know the main reasons it’s used. It’s certainly not necessary for all businesses, but it is an invaluable tool for