Business

print marketing represented by a stack of brochures

Print Marketing: Still a Viable Way to Advertise Your Business

Print marketing provides a practical adjunct to online methods in your company’s advertising efforts. For one thing, it bolsters authentic connections. For another, it gives your customers a tangible piece of information they can hold in their hands.

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social media expert witness scanning online profiles

Social Media Expert Witness: A Rising Digital Skill

The digital space is infinite. There is a demand for new skills every day. For instance, you likely have met people who specialize as digital marketers, social media managers, and virtual assistants. But you might not have come across anyone who says they are a social media expert witness.

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mobile apps on a smartphone

Microsoft Azure Mobile Apps Drive the Future of Mobile

The number of smartphones and mobile devices increases day by day. Businesses meanwhile create innovative mobile apps to meet demand and attract new customers. In other words, the mobile apps industry continues to boom. And the leader in the sphere is, of course, Microsoft.

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marketer conducting A/B testing

How Does A/B Testing Work?

In your marketing campaigns, obtaining information directly from your clients’ behavior is the only way to determine how well your conversion funnels are working. A/B testing is a crucial element in this analysis. Basically, you’re missing out on sales if you haven’t yet started using A/B testing.

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Choosing an Accountant - photo of a handwritten ledger sheet

Choosing an Accountant: Tips for Businesses

Do you think your small business is too small to need an accountant? Perhaps you should think again. Consider the points here before you make your final decision.

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