Education

Business Lunch Meeting Tips for Success

Holding business lunches is essential for meeting new clients and networking. Lunch meetings allow you to meet potential clients with added intimacy. Gatherings among influencers in your industry can help you devise new strategies that will elevate your business to greater heights. Utilizing a meeting over lunch allows for generative dialogue and shared fun which

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Market Research Made Easy: 7 Tips for Excellence

Featured Image by Fauxels from Pexels Market research is a fundamental staple of business planning for companies of all shapes and sizes and across all industries. Most business owners realize this, but when it comes to execution, they lack direction or finesse. As a result, research is plagued with irrelevant or inaccurate information, and your

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Ecommerce and the Psychology of Shopping

Ever perused the options in the checkout lane of a grocery store and grabbed one of your favorite snacks? You’ve been the target of a point of purchase (POP) display. These displays are a popular way of leveraging psychological research into how shoppers behave. They are the product of identifying emotional triggers that will lead

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How to Become a Business Analytics Expert

Businesses rely on the use of data today, and business analytics experts play an important role. By studying and interpreting the available data, they help business owners to understand what is working well and what they need to improve. Here is everything you need to know about becoming a business analytics expert.

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