Advertising and Marketing

Zips Dry Cleaners Partners With Hot Dish Advertising

Franchising.com: ZIPS, an aggressively expanding national dry cleaning franchise chain with 26 locations on the East Coast, recently announced a new partnership with Hot Dish Advertising, a premier advertising agency specializing in the franchise industry. ZIPS Dry Cleaners is quickly becoming the leader in the dry cleaning industry with more than 25 locations on the […]

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Gloria Jean’s Launches New Advertising Campaign

Franchising.net.au: Coffee franchise, Gloria Jean’s, has launched a new integrated campaign aimed at reinforcing the company’s “coffee credentials” and driving in-store sales. The two-part campaign targets consumers via a “Win a World of Coffee” promotion and sponsorship of Channel 7’s Australia’s Got Talent program, based around the theme of “Our Baristas Have Talent”. The sponsorship

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WSI Launches An Advanced Digital Marketing Franchise Model

Earthtimes: WSI, the world’s leading Internet marketing franchise with offices in over 80 countries worldwide, announces the launch of an advanced digital marketing business system under which all new franchisees will operate. The new business system, which is an evolution from WSI’s Internet marketing model, consists of enhanced processes, advanced technologies and a systematized approach

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Freshii CEO Matthew Corrin Featured In Visa Business Card Commercial

Franchise Wire: Freshii CEO Matthew Corrin has been featured in a Visa Business Card television commercial. The commercial features Corrin discussing how Freshii uses Visa Business Card services to control food costs, the essential driver in restaurant profitability. Said Corrin, “The line between profit and loss is very thin. The food cost is the most

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The Great Clips Franchise Opportunity Launches Its Fire Me Up! Sweepstakes

Franchise Wire: Great Clips franchise owners get a boost in sales from the brands’ most ambitious multi-media campaign ever Great Clips franchising is investing in network TV, local broadcast, social media and in-salon promotion to fuel North America’s number one hair salon brand franchise’s three-part Fire Me Up! Sweepstakes that runs through May 7, then

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Sports Image Offering First Ever Sports Marketing Franchises

‎24-7PressRelease.com: A Sports Image franchise is a dream opportunity for anyone who loves sports, wants to help their community and desires all the benefits that come with business ownership. Sports marketing is considered a glamorous profession by most people, and it’s also a much-needed service throughout North America. As schools and organizations face massive budget

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Should Your Brand Have A Foursquare Presence?

‎Fast Casual: Just as some fast casual concepts have finally gotten the hang of successfully utilizing Twitter and Facebook to promote brand engagement, along comes Foursquare, a location-based social media application for smart phones. The application encourages users to “check in” from wherever they are, including their favorite restaurant. Members earn points and compete to

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WSI Educates Global Businesses On How To Leverage Facebook To Boost Their Marketing Results

Franchising.com: Almost 900 businesses of all sizes and industries across the globe tuned in to learn how to leverage the world’s fastest growing social networking site in their marketing strategy. WSI, the world’s largest Internet marketing franchise as ranked by Entrepreneur Magazine, conducted a virtual training session entitled “Facebook Strategies for Businesses” on March 24,

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Baskin-Robbins Welcomes New Vice President Of Marketing

Franchising.com: Baskin-Robbins, America’s favorite neighborhood ice cream shop, today announced the appointment of Brian O’Mara as Vice President of Marketing USA. He will report directly to Srinivas Kumar, Chief Brand Operating Officer for Baskin-Robbins Worldwide. He will also consult with John Costello, Chief Global Customer & Marketing Officer for Dunkin’ Brands, Inc. With more than

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