Chain Leader: Chain Leader blogger and restaurant-chain marketing veteran Karen Brennan outlines the Top 10 things she has learned so far. For the full report, check out Brennan’s blog. 10. Customers own the brand. A brand is a set of expectations, and if your guests don’t believe your messaging, it may as well not be […]
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Franchising.net.au: Price Attack has launched a new $1.2 million advertising campaign aimed at positioning the franchise as “the champion of everyday women”. A new television ad, which can be viewed here, features a series of women, all with perfectly primed hair, revealing when their last bad hair day was. The ad concludes with a voiceover
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USA Today: Provocative may be the stuff of fast-food ads in good times, but in tough times, tolerance for the risqué runs short, especially among franchisees. Fast-food chains Burger King and Hardees’ have made names for themselves by being provocative. But franchisees are pushing back on some ads even as sales remain soft in the
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QSR Web: Eleven-year-old Elliot Srikantia is the perfect example of what Carl’s Jr. aimed to achieve with its recent viral “How I Eat a Burger” campaign. Srikantia is a fan of one of the YouTube www.youtube.com/ stars the company asked to promote the chain’s new Portobello Mushroom Six Dollar Burger. But the Shaker Heights, Ohio,
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Jannies Mutt Makeovers is new to the Jannies Cleaning Services franchise system. With success in Home, Office & Carpet Cleaning & Lawncare, Mutt Makeovers completes the essential services for any household. Their pets are family so why not pamper them. They love pampering & you can be sure that they will love it too. Jannies
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PR-CANADA.net: Lillians(TM), The Hippest Shoppe in Town , today announced that the company has launched two new corporate marketing initiatives to bolster brand awareness and systemwide sales – its first television commercial and gift certificates available for purchase via the Lillians Web site. The 30-second ad, which is available for viewing on the Lillians home
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PR Web: Award winning Australian creative agency The Creative Collective has launched a unique franchise operation that will allow creative types and those wanting to work from home the opportunity to emulate their success from anywhere in the world. Since launching the franchise opportunity just one month ago, Yvette Adams, Managing Director and now Master
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Bizjournals.com: The largest franchisee of Hardee’s restaurants is blasting the burger chain’s newest advertising campaign and says it will not place the spots in any of the markets in which it operates eateries. In the letter responding to complaints from the Parents Television Council, Ben Mayo Boddie, chairman of the board of Rocky Mount, N.C.-based
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Franchising.com: Chipotle Mexican Grill, the national chain of burrito restaurants known for serving Food With Integrity, announced that it will pay one winner $10,000 for their ad submission and may put the winner’s favorite food combination on its menu as part of its “My Chipotle” advertising campaign. Chipotle launched the user-generated campaign in May to
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WebCPA: Liberty Tax Service, the third largest tax preparer in the U.S., has lost a lawsuit over deceptive ads that California Attorney General Jerry Brown claimed blurred the line between free tax refunds and expensive refund anticipation loans. “Liberty Tax Service lured cash-strapped Californians into paying for high-cost loans, when they could obtain tax refunds
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