It’s always fun to take a peek at how they make the commercials we see on TV and the Internet. USA Today has a behind-the-scenes look at the Nissan Leaf Polar Bear commercial.
How They Made That Nissan Leaf Polar Bear Ad Read More »
KFC wants folks to watch its backside. Or, more precisely, the backsides of female college students it’s recruiting to promote its hot new bunless Double Down sandwiches. According to USA Today, women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with “Double Down” in large letters across
KFC Pays For Ad Space On “Buns” Read More »
Last week we mentioned the death of James E. Winner Jr., the inventor of the club. His death, which was ironically a car accident, has created a tidal wave of articles and comments on the topic. Urlesque has recently posted a list of five commercials that they feel were the best in remembrance of the
Top Three Commercials From ‘The Club’ Past Read More »
According to a story at Inc.com, Google is attempting to help small businesses convert shoppers browsing online into in-store buyers with its “Local Shopping” feature. The feature lets shoppers search for goods online then see who locally has the product in stock. Google started with big retailers such as Sears and Best Buy in March,
Google Opens Local Shopping Feature To Small Bizs Read More »
Kori Stanton’s online cookie business seemed to be off to a promising start last spring when its goodies were featured on the “Rachael Ray Show.” But, according to The Wall Street Journal, the free national publicity had one unexpected and unwelcome consequence: A company with a different but similar name threatened Stanton with a trademark-infringement
What’s In A Name? Potential Pitfalls. Read More »
Farmers have been using vending machines to sell carrots for awhile now. What’s new is that one group of farmers has teamed up with an advertising agency to rebrand baby carrots and advertise them in a way that mimics snack food like potato chips. What do you think?
Carrots as Junk Food Read More »
According to the Art Marcovici website, Cashvertise is the answer. The average 100 USD Note is circulating for 7.4 years, it changes hands on average 3x per week, so each ad on a 100 USD note is seen by more then 1000 persons. I would say, this can easily be sold at 5 USD/note.The other
Could This Be A Way To Pay Off The National Debt? Read More »
Co-owner Christian Petersen looks out of a window at his bicycle shop in Altlandsberg, Germany, northeast of Berlin. Petersen attached about 120 bicycles to the wall to advertise the shop. Photo by Reuters.
Now That’s Advertising! Read More »
Ever since high school Cynthia Saatkamp has known what she wanted to do and that was advertising reports The Commercial Appeal. At first, she wanted to become a designer, but then she changed her mind. “I realized it was the psychology behind the creative that really made my heart sing and my wheels turn —
Advertising By Women Targeting Women Read More »
