According to a story at Mashable.com, sending out a press release via a paid distribution service is all well and good, but what you also need is a permanent online press area where all releases are posted – preferably at the same time as the release is distributed. Ideally this press area will be on […]
Make Press Releases Available Online Read More »
Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. According to a story at Understanding Marketing, there are a lot of great radio talk shows on the air that are constantly looking for guests
How To Get On Talk Radio Read More »
How do one-person businesses get big? They’re always promoting themselves–always. PC World has put together some promotion ideas. Add your web site URL to your e-mail signature. Create a Facebook group for your business. Write a humorous blog about your product or industry (check out Chris Lindland’s Cordarounds blog for ideas). Submit your gems to
Constantly Promote Your Biz Read More »
Looking for the perfect name for your new restaurant? What could possibly be more charming than calling it ‘Rat’s’ asks AOL Small Business? There is such a place: Rat’s Restaurant in Hamilton, New Jersey, which is Zagat-rated and an OpenTable.com Diners’ Choice winner. The place, named after the character Ratty in The Wind in the
Best and Worst Biz Names Read More »
The business card creativity stream keeps on flowing…. On the heels of the business card catapult and business card penny cannon – and not to mention the resignation letter cake – there’s now the locally baked business card cookie! The Boston Herald says Danvers pastry chef Kelly Delaney, owner of the Cakes for Occasions bakery,
Sweet-Talk Your Way To A Sale Read More »
The Freemium Summit, an event focused on discussing the ever popular business model and how new companies can best take advantage of it, was held in San Francisco, and since then, interesting stats and bits of information have been popping up on blogs and news sites, reports ReadWriteWeb. New business models have been a hot
Freemium: Everyone’s Doing It, But How? Read More »
When Mashable came across news that the official Travelocity gnome was using Chatroulette for business purposes they were a tad skeptical. The screenshots sent by Travelocity confirm that the gnome is lurking within Chatroulette’s mysterious corridors. His presence there is to motivate video chatters to step away from their webcams and take vacations. According to
Gnome Moonlights On Chatroulette Read More »
Are any chocolate bunnies or marshmallow peeps in your immediate future asks The Sun News? While it doesn’t have the weeks of buildup of Christmas and it doesn’t drive single-day sales as well as Valentine’s Day, Easter can still be big business. According to National Retail Federation’s 2010 Easter Consumer Intentions and Actions Survey, Easter
Easter Carves Out Niche Read More »
The Toiletpaper Entrepreneur has discovered a little used trick that makes the process of getting great testimonials real easy, and it employs a strategy called instant reciprocity. I’ll share the exact method in just a second, but first you have to remember the basics to great feedback… take excellent care of your customer. I mean,
How To Get Great Testimonials Read More »
Barbara Findlay Schenck over at Entrepreneur.com gives your business a boost with these no-cost marketing resources. Market research: MapStats. Don’t rely on guesswork to determine whether the region you serve can support your growth goals or whether new markets are good choices for business expansion. Instead, tap into government-assembled facts about any U.S. state, county,
Free!–Marketing Resources Read More »
