Website Magazine takes a look at one of the most creative uses of Twitter we’ve seen yet, and how it landed 300,000 visitors onto the site of online footwear retailer SuperShoes.com in less than two hours. SuperShoes recently held the first-ever known games of Twitterbingo to promote its new Drag & Share feature, which it […]
photo credit: accent on eclectic Many of us do a lot of marketing activity throughout our day of doing business, the problem with this is that we don’t have time to track it, forget to track it or don’t know how to track it. Below are some great tips that I came across on Small
Tracking Your Daily Marketing Activity Read More »
What’s this? The oddball, quirky and occasionally X-rated site that connects random strangers for video chat is a marketer’s dream? That doesn’t sound right. But that’s exactly what Travelocity, the popular travel brand known best for their mascot, the travelling gnome, is saying. In a recent interview with ClickZ, a news and advice site for
Travelocity Says Chatroulette Marketing Works Read More »
Melissa Ponce De Leon, a 19-year-old bartender from the Bronx, had just gone shopping. When she got home she sat in her tiny peach-colored room, leaned into her Web cam and held up her swag: a few MAC lipsticks, a glittery black V-neck top, a snake bracelet and a new pair of Ugg boots. According
Haul Videos Raking In Revenue Read More »
Debby Icide had never used Twitter, but all it took was one tweet to boost sales at Gaia Essentials, her small boutique in Moss Beach, California, that sells homemade organic soaps and all-natural skin care products. The enticing missive, which increased traffic to Gaia Essentials’s website 400 percent in a matter of hours? It was
Playing Marketing Games On Twitter Read More »
In a session at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. The presentation was rife with practical tips for marketers Mashable.com thought worth sharing. Ray outlined a Peer Influence Pyramid that breaks down influencers into three types: Social Broadcasters (at the
The State of Online Word of Mouth Marketing Read More »
Earlier this week, I had the opportunity to provide some Twitter back channel commentary during John Battelle’s interview about the future of marketing. My tweets are after the jump.
John Battelle: New Marketing in the New Normal Read More »
When your hobby — be it block-printing stationary, crafting goat-milk soaps, or designing up-cycled lighting fixtures — shows enough promise to justify renting a stall, selling at a local flea market could be worth a shot, says Inc.com. Most street fairs and markets have a very low barrier to entry: You’ll need transit, a table,
Use Your Local Flea Market As Biz Incubator Read More »
Sometimes inventions just need a little push, a little publicity to get them noticed by the public or investors. That’s why last year Inventors Digest launched Under the Radar, a section in the print version that features new and nascent inventions that have yet to take hold in the market. Precious few publications offer inventors
Got A New Invention? We’ll Publicize It! Read More »
Local Business Center, the service that local businesses use to hand a virtual shingle from within Google Maps, is being renamed Google Places, reports Fast Company. Along with the name change, Google’s added a heap of new features to help firms connect with potential customers. As well as simplifying the way businesses connect with Place
Google Wants To Be All Up In Your Biz Read More »
