Find Opportunities, Not Ideas

It’s not about ideas. It’s about opportunities: Every founder who’s been in the game a few years has clouds of potential ideas floating around that they can’t find the time to work on. They might not all be good, but there are always too many of them. At the same time, though some people have […]

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Never Quit!

WomenEntrepreneur.com dishes out inspiration from current mompreneurs. – Royn Pellei of Vive Vita thought she was getting her big break when a big company became interested in one of her baby products. That company soon decided the product was unacceptable. Pellei went back to the drawing board, created an even better product and sealed the

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Small Business PR Plan For Today

photo credit: LoopZilla Major media outlets are still important, but their importance has been diluted to some degree by a million bloggers and the flow of information that marches directly to the end user. Both of these trends spell opportunity for small businesses aiming to tap the awesome lead generation and customer loyalty building power

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Getting More Referrals

photo credit: *Zara If you’re doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are, your business is benefiting from word of mouth referrals. While this occasional lead generation windfall may be great, there are things you can do to shine a light on referral generation

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Turn Over A Few More Rocks

TerryStarbucker had been thinking about looking under rocks for several weeks lately — I always worry about complacency, and it was a perfect analogy for me. Because there’s always a better way to do something — or a better way to analyze something — or present something. The minute we think we have it all

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