How Do Your Customers Prefer To Shop?
Nielson Wire: Online purchasing was rated the “Overall favorite†by 59 percent of those surveyed, as well as the “Easiest†(68%) and “Most convenient†(68%). But people trust traditional stores the most when making purchases: Bricks-and-mortar stores won the highest marks for “Most reliable†(69%) and “Safest†(77%). What does this mean for your business?
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