The term “white label” refers to a product that is made by one company and sold to other companies for them to sell as if they had made it themselves. The phrase can be traced back to the days of vinyl records. Back then, artists would distribute their new music to DJs and nightclubs inside a plain white sleeve ahead of the record’s official distribution. The purpose in those days was to gauge the level of interest in the artist’s new music and, hopefully, to generate buzz. These days, though, if you’ve been struggling as an entrepreneur, a white label product could be your doorway to success.