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Ecommerce and the Psychology of Shopping

Ever perused the options in the checkout lane of a grocery store and grabbed one of your favorite snacks? You’ve been the target of a point of purchase (POP) display. These displays are a popular way of leveraging psychological research into how shoppers behave. They are the product of identifying emotional triggers that will lead

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POP Displays Grab Attention and Increase Sales

Much of marketing is focused on how best to grab a customer’s attention. One method that has become increasingly popular in recent years is point of purchase, or POP displays. This is because POP displays offer significant benefits for businesses, including an impressive return on investment. In this article we look at how to make effective POP displays and how best to use them.

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