The Wall Street Journal: Product appearances in TV shows and movies are no longer exclusively for big companies with marketing budgets to match. Publicists and other promoters are actively going after small businesses for product-placement opportunities. And from Facebook to Twitter to bloggers, more ways exist to chat up and spread the word about a […]
Product Placements Aren’t Just For Big Companies Read More »
Reuters: Small businesses in need of a new image will have the chance to receive up to $15,000 in prizes to transform their brand in the Deluxe Business Makeover Sweepstakes launching today. Deluxe will randomly award three grand prize winners a $10,000 gift certificate from Target Commercial Interiors(TM) featuring HON((R) )furniture and a $5,000 DeluxeBucks((R)
Deluxe Sweepstakes Giving Away A Small Business Brand Makeover Read More »
 photo credit: neilbetter When creating your own personal brand it is vitally important to make that brand stand out, catch the attention of your audience immediately and cause them to be so interested in the product or services your selling that they almost can’t resist the urge to buy them. So how does one
Creating A Smoking Personal Brand Read More »
Slurls.com: What’s a slurl? To be a slurl it must abide by 4 rules. 1. There’s a website AND 2. It’s an active website AND 3. There’s a double meaning AND 4. It’s not deliberate. Here’s some examples: 1hourscrap.com – Rapid scrapbook making carsexpress.com – Vehicle leasing and sales teacherstalk.co.uk – Teachers’ discussion forum therapistfinder.com
Website Naming Disasters Read More »
Brand is more than logo and color palette. It encompasses the larger brand story – how the company was formed, the founder’s personal story, and the benefits the company brings to the world. “For many young companies, brand story comes later,” explains Bruce Miller, a Design Coup principal, “but in practice, the story forms the
Your Brand is More Than A Logo and Color Palette Read More »
Springwise: Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every can. An antidote to energy drinks like Red Bull, Slow Cow was developed to help people de-stress. Under the premise that caffeine-packed drinks tend to increase anxiety, Slow Cow contains theanine, chamomile, valerian,
Embracing Slowness: The Anti-Energy Drink Read More »
BusinessWeek: The new name for Microsoft’s search engine is meant to capture the sound effect of a lightbulb moment. But coming up with “Bing” was hardly spontaneous for the software giant. It took six months and dozens of experts to settle on the name. Brand naming is serious business in an age when goods must
The Dubbing Of ‘Bing’ Read More »
photo credit: tommy THE pariah Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you’re told the same story over and over, pretty soon you believe it. This also rings true with branding–just because everyone else is saying or doing something
Branding Misconceptions Read More »
photo credit: Dawn Endico If your in business for yourself and your one of those people who are bound determined to do everything on your own including your branding, then there are some helpful resources for you out there. Consulting Pulse posted an article on some books that you ought to check out for do it
Do It Yourself Branding Read More »
CNNMoney: The difference between copyright and trademark isn’t always obvious, but the distinction matters here. Both are ways of protecting intellectual property, but copyright generally protects “original works of authorship” like a book, song or poem. A trademark covers the right of such things as brands, titles and logos. In your case, establishing and protecting
Trademarks 101: How To Protect Your Good Name Read More »
