Oddity Central: English farmer, James Metcalfe, has brought a whole new meaning to the term “brandingâ€, after using his sheep to advertise a business venture. After authorities denied his request to erect billboards near the A1 highway, because they could distract drivers, Metcalfe, from Dalton, North Yorkshier, decided to advertise his turf company using 20 […]
Niche Biz: Advertising on Sheep Read More »
A clothing store in New Zealand has installed plates on local benches to imprint their advertising on the backs bare legs. The ad agency that put it all together explains: We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This
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If you’re one of the surprisingly large number of Americans who follow the Tour de France every summer, you may have noticed massive, gorgeous printed messages on the route roads, reports Fast Company. Nope, they’re not paint–they’re made of chalk, and they’re sprayed on the road surface by ChalkBot, a massive trailer-mounted inkjet printer sponsored
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What happens in our brains when we watch a compelling TV commercial? According to The New York Times for one thing, certain brain waves that correlate with heightened attention become more active, according to researchers who have used EEGs, or electroencephalographs, to study the brain’s electrical frequencies. Brain waves that signal less-focused attention, meanwhile, tend
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AOL Real Estate: Scott Hostetler didn’t bother to tell his family that he’d applied online to have their house in Buena Park, Calif., turned into an advertising billboard for the price of their monthly mortgage payment. He figured that it was like taking a chance on the lottery — and who ever expects to win
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On a somewhat chilly Thursday evening, AOL Small Business reports that a group of young college students have driven 10 miles because of a tweet. Their destination: a bar in Costa Mesa. Or, to be more specific, a food truck parked outside a bar in Costa Mesa. Their goal: the nachos served by Taco Dawg,
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In an alternate universe, it’s 1960 and the Internet is ALREADY here. via: Ads of the World Credits: Advertising Agency: Moma, Sao Paulo, Brazil Creative Director: Rodolfo Sampaio Art Director: Marco Martins Copywriter: Adriano Matos Illustrator: 6B Studio
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Trendhunter: Now here’s a way to make the most of bad weather: snow graffiti! After London was hit by the worst snow storm in 20 years, a creative media solutions agency was quick to take advantage of the freshly lain canvas. Agency Curb came up with this environmentally harmless idea to promote TV channel, Extreme.
Wrap Media Group has partnered with Budget Rent a Car of Atlanta to wrap rental vehicles with the eye-catching Sheetsâ„¢ Brand Energy Strips. For the first time ever, renters will be able to get a significant discount when driving a Sponsored (wrapped) Rental Vehicle. “Like many other entrepreneurial ventures, this was conceived on a cocktail
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Fox News: In an effort to close widening budget deficits, states throughout the country are slashing funding to education, leaving school districts looking for ways to beef up revenue, and some have gone as far as to sell ad space on school busses. Cash-strapped school districts say it’s the only way to cover expenses during
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