Advertising

Skywriting Takes Off!

WSJ In Charge: It’s a bird. It’s a plane. No wait—it’s your ad in the sky. According to an article in today’s WSJ, old-fashioned airborne advertising is a popular marketing medium for businesses this summer thanks to consistently hot, sunny weekend weather. It says that most likely to benefit are beachside establishments with products or […]

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Niche Biz: Aqua Billboards

The billboard systems provide a new unique outdoor advertising format to reach audiences in any coastal location or waterfront event. “It’s the only product of its size and kind that works. It’s never missed since you have no visual competition out on the water” says Peter Fleck of Sliders Inc. Mitsubishi, McDonald’s, Disney, and Red

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Parking With Your Tastebuds

Springwise: Brazilian company GrupoFourMidia is now including a variety of tastes and smells on parking tickets across the country. Having already experimented with unusual mediums for advertising – take its pizza boxes with sound for example – GrupoFourMidio observed that once drivers buy a parking ticket they often place it in their mouths while looking

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Superbowl Ad For The Little Guy

Superbowl ads may represent the largest companies around the world, but one ad this Sunday will be for the “little guy,” reports OC Register. Kauffman says that the ad, which employs the same animated illustration style used in the Foundation’s popular Sketchbook series, outlines the growth of a simple idea into a successful business. It

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