photo credit: henribergius Often times customers who are unhappy with the service they have received from a business will not tell the company about their bad experience nor will they go back to that company in the future. Instead, they move on to find another company that gives them the experience they want with the […]
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The Wall Street Journal: Product appearances in TV shows and movies are no longer exclusively for big companies with marketing budgets to match. Publicists and other promoters are actively going after small businesses for product-placement opportunities. And from Facebook to Twitter to bloggers, more ways exist to chat up and spread the word about a
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ReadWriteWeb: GuruStorms, a new twist on the brainstorming concept which connects you with subject-matter experts instead of with the general public. The new site lets anyone post a question along with a monetary “reward” for answers. Then all you have to do is wait for the experts to weigh in. And don’t worry – unlike
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Fortune Small Business: Like many retailers, Jim Hobart knows the value of a good testimonial. The online store he co-founded, AlpacaDirect.com, always offered a page full of cherry-picked customer comments raving about the site’s alpaca sweaters, socks and yarn. But recently Hobart, 47, decided to take the idea a step further: He hired PowerReviews, whose
Even Bad Reviews Boost Sales Read More »
photo credit: jekert gwapo TargetStars blog: In order to be successful, you have to master the art of delegation. No one makes it to the top alone because success is the result of a team effort. Again, I am not trying to talk anyone out of attempting to tackle difficult tasks, but you have to
Top Ten Tasks You Should Be Outsourcing Read More »
WomenHomeBusiness: What does it take to really need to successfully start a business? Martha Stewart, one of the most successful women in business today, lists down the essential elements to start an entrepreneurial venture in her book “The Martha Rules: 10 Essentials for Achieving Success as You Start, Grow, or Manage a Business.” The idea
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Fast Company: The strategy of giving everything away often creates as many hassles as it solves. Why charging just a little can be smarter than charging nothing at all. Why? Because free costs too much, weighed down with hassles that you’ll happily pay a little to do without. That’s why people buy bottled water and
Charging Just A Little Can Be Smarter Than Charging Nothing At All Read More »
photo credit: Torley Systematize the Best Solutions. Once you’ve chosen the BEST solutions, create a system that solves them forever, so they don’t come up again or that anyone is able to fix them. Create so many systems that it makes people cringe. That’s organization. I recently came across a great article on Sentiment Of
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Fast Company: Can non-profits raise awareness, increase membership, and–most critically–“make the ask” successfully on Twitter? Can a 140-character message deliver the visceral wallop of, say, heart-wrenching footage of starving children covered in flies or the sad eyes of a neglected and abused animal? The answer is yes. According to Beth Kanter, author of Beth’s Blog:
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Businessweek: The lone entrepreneur, the business that decides to stay small on purpose, or the aspiring microcelebrity, the strategy of negating competition by owning your space may be right up your alley. Here’s how to do it. – First, become the name that comes up when people think of the space you want to own.
Instead Of Competing, Find An Empty Niche Read More »
