Customers

The Customer Knows Best

The Wall Street Journal: For small businesses looking for advice, the Internet provides an ideal consultant: the consumer. All sorts of start-ups and small companies are using the Internet to involve customers in decisions on everything from what to sell, how products look and work, how much they cost, and even how the company operates,

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Rudeness Hits The Bottom Line

Management-Issues.com: USC Marshall School of Business professor Christine Porath and co-author Christine Pearson, a professor of management at Thunderbird School of Global Management, discovered just how much bad manners can impact the bottom line while researching a new book, The Cost of Bad Behavior: How Incivility is Damaging Your Business and What to Do About

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Magical Marketing Moves

photo credit: h.koppdelaney “Tips” are useless. “Systems” are unapproachable. “Techniques” are manipulative. “Moves,” however, DO work. What ever concept you choose to go with when marketing your product or service, your concept should almost explode in a way inside peoples minds. This is also known as an attention getter, something that is so spectacular they

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