The Boston Globe: The leaves may have barely begun to fall, and the still-strong sun banishes thoughts of December. But like it or not, the holiday shopping season, in all its gift-giving cheer and consumerist frenzy, is already underway. It began even earlier than usual this year, with a few stores displaying Christmas items in […]
photo credit: Mariano Kamp Open Forum: You rely on referral sources. Note I said “rely on.” Building a network of referral sources and having them recommend you to their friends and family, these are always good things. But relying on them is a big mistake. That’s because you pass control of your own destiny on
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Springwise: The U.S. government’s Cash for Clunkers program may have come to an end, but for bicyclists in Portland, Ore., the opportunities have just begun. Local bike vendor Joe Bike has launched its own Cash for Clunkers program whereby consumers can donate an old car or bike in exchange for discounts on a new utility
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Reuters: Wal-Mart Stores Inc is expecting a “late Christmas” as consumers continue to carefully manage spending, CEO Mike Duke said at an investor conference. Duke said shoppers are keeping a watchful eye on prices and are less likely than before to stock up on items or to purchase lower-quality “throw-away” items. Consumer spending, an important
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Springwise: Most people order pizzas when they’re at home or at work. Aiming to broaden those delivery horizons, Domino’s Pizza in the Netherlands recently placed white doors in the park and on the beach. Dubbed Domino’s Delivery Points, the doors prominently featured the company’s phone number, as well as doorbells for delivery people to ring.
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photo credit: Mi Pah In sales it can be very difficult to not only make your pitch perfect but to also ask for the closing deal at the end of your pitch. People today are more concerned with where their money is going, if they truly NEED this product or service you are selling, and
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photo credit: myuibe Ask most executives and marketers what sales people need to sell in this economy and they will say, “more leads.” So their marketing and lead generation focuses on getting MORE leads to their sales team. The problem with simply creating more leads for your sales team is that they may not necessarily
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Entrepreneur: If you’ve ever watched cable television late at night or early in the morning, you’ve seen these “ads.” Favorites seem to be weight loss programs, exercise equipment, secret health cures and wealth-generating systems. However, I’ve seen everything from knife sets and car-cleaning cloths to tools. Here are five steps to help you avoid a
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photo credit: Cosmic Kitty Many marketers are not in favor of discounting, in fact many of them hate it and do not recommend it. If you still insist on discounting, they do have some ground rules for discounting properly that I have to agree with. Look below to see some basic rules for discounting recently
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Inc.: 1. Ecobags.com hired a PR agency to get its products on Oprah. Sales tripled after the company’s reusable grocery bags were featured on the show’s Earth Day episode in April 2007. 2. Since its croissants were featured in a segment as one of “Oprah’s Favorite Things,” Galaxy Desserts sales took off, leading the company
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