Why Can’t All TV Commercials Be This Entertaining?
Editor’s Note: I don’t know if it sells any Old Spice, but it entertains for 32 seconds and I’d love to see the outtakes.
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Advertising
Online Ad Revenue Will Soon Surpass Print
The Wall Street Journal reports that a PricewaterhouseCoopers study found that in 2009, online ad revenues continued to climb to $24.2 billion, while print ads fell 28.6% to $24.8 billion. Online ads are expected to rake in $34.4 billion by 2014, which means print ads should dip below their online counterparts in a matter of
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Teen Founds Profitable Ad Network
Fifteen year-old Christian Owens, founder of online advertising network Branchr, was recently named Enterprising Young Brit 2010. The Daily Mail gives the annual award to teen tycoons with startups in the United Kingdom, reports VentureBeat. Owens founded the startup, which counts MySpace as a publisher – to give you a sense of the prestige –
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Pepsi Hides Video In Barcodes
VentureBeat reports tha beverage giant Pepsi announced a new experiment around barcodes in collaboration with a startup called Stickybits. Using a barcode-reader application on a smartphone, users can scan barcodes on Pepsi products like soda cans or bottles and access videos and links hidden in the code. Users can also upload their own videos, photos
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Country’s First Scented Billboard
Drivers in North Carolina will have more than just exhaust fumes to smell says the Charlotte Observer. A local grocery chain has erected what is believed to be the country’s first scented billboard. The business partnered with a company that produces smells for hotels, stores and casinos to create their “eau de beef,” a mix
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Mobile Billboards Changing Advertising Game
There’s been a tectonic shift in advertising in which competitive advantage requires innovation, and AdHitch mobile billboards are it. Most ad mediums are nothing more than megaphones. They are powerless without a voice, or more importantly, amplified ideas that engage an audience. But now you can take your message wherever your audience might be, with
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NBA Cooks Up Edible Logos
Wish you could get a Boston Celtics logo emblazoned across a pepperoni pizza that’s delivered right to your door? Or wish you could get a Los Angeles Lakers logo on the toast that pops out of your toaster? You can stop wishing. According to USA TODAY, the National Basketball Association has figured out what fans
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Get Paid Fast: Fast Pay
Traditionally, companies like Google Adsense pay publishers more than thirty days after the’ve run their advertisements on the publisher’s site. Other ad networks can sometimes have as much as a 100 day lag between the time that they say you’ve earned money and when they send it. This delay can really hamper the growth of
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Twitter Bans Ads
Via the Twitter Blog, Twitter has just announced that they are banning all third party ads: Why are we prohibiting these kinds of ads? First, third party ad networks are not necessarily looking to preserve the unique user experience Twitter has created. They may optimize for either market share or short-term revenue at the expense
Promoting Your Blog On Television
photo credit: William Hook Most of us who own our own blogs probably have never even thought about little own considered advertising their blog on television. It’s just not the obvious thing to think about when working with your blog. But surprisingly advertising a blog on television is not only an awesome idea, but it
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