photo credit: visualpanic We often think of obtaining good PR as being difficult in business, with so many different avenues to take and choices to make. Below are some simple steps towards obtaining good PR that are sure to work for everyone in business. Obviously the first step is making sure you are aware […]
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photo credit: ndanger So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you’re wondering, then it’s about time to take a step back, breathe deeply, and revisit the fundamentals. While many social media applications are fun and handy for just about everything, not all of them fit for
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Fortune Small Business: How often have you dropped $10 per ticket and $12 for snacks to see an over-hyped dud at the metroplex? “We could have stayed home and watched a bad movie,” you say. You should talk to the Kugler brothers. They flip Hollywood’s detritus to discount retailers, hoping you’ll make an impulse buy
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photo credit: Burning Image It seems that everywhere you look today companies are embracing social media to help strenghten their business. So it’s only natural that others are begining to wonder if social media is the way to go for them. Even if your just entering into social media practices, it is important to asses
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photo credit: lman We all know that a great way to attract business and also to advertise your business effectively is in media coverage. BusinessCast Podcast recently did an article on obtaining media coverage and what you need to know about it. Make sure you define your targets exact. It doesn’t do you any good
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photo credit: nit bruna While a lot of people make the mistake of thinking that making money off of other business’ advertising on their site is easy, this is a huge misconception. In order to generate a large flow of cash you need to have a great niche, a huge amount of traffic through your
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Fortune Small Business: Admit it: Thanks to some late-night pitchman, you either own a Popeil Pocket Fisherman, a Snuggie blanket or a Thigh-Master, or have been tempted to buy one. Bill McAlister, 50, co-owns Media Enterprises, a six-person sales and marketing firm that specializes in as-seen-on-TV products – including the Smart Mop (“the mop with
For Infomercials, Downturn Is Prime Time Read More »
WKYC.com: The plot line of a recent NBC’s “30 Rock” seemed to take a page from Cleveland inventor Phil Davis’ playbook. On “30 Rock,” Alec Baldwin’s character Jack Donaghy spent the episode searching for the right name for his new small, portable microwave. In real life, Davis named his invention the iWavecube and has been
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AdAge: Most marketers looking to get their messages out by using NBC’s popular morning-news program, “Today,” figure they’ll need to spend tens of thousands of dollars for a 30-second spot. And yet Taylor Larouche and her pals were able to snag much more time than that — for free. Larouche, a 20-year-old Penn State student,
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AppScout: After the third and final presidential debate, “Joe the Plumber” might be the most popular man in America. No, not Joe Wurzelbacher, the Toledo, Ohio-based man who reportedly complained to Sen. Barack Obama about his tax policies and who was name-checked in the debate more than 20 times. No, I mean Joe Francis, a
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